Ambitrevo | Diogo Costa

Ambitrevo

DISCIPLINE

Brand Identity

YEAR

2019

TEAM

Netgócio

For more than a decade, "Ambitrevo – Agricultural and Environmental Solutions" has been responding to the need for a correct and responsible management of organic wastes.

With an old and outdated logo, which would hinder the growth of the business, Ambitrevo asked us to refresh its identity in order to cultivate a more solid and reliable image in the market.

As a brand designer I was challenged to develop a visual identity composed of 3 different logos: Ambitrevo (company), CIVO (service) and Nutrifolium (product).

SOLUTION

Since giving up the cloverleaf was out of the question (client request), we approached this project not with the aim of doing something radical but rather something solid, that would make the identity more fresh, flexible and dynamic.

Concept

As one of the few Portuguese companies that provides this kind of services, Ambitrevo has created a loyal customer base.

Taking this into account, they asked us not to run away from the brand’s original symbol, the cloverleaf (trevo), as it is an identifying factor of the company.

The new symbol explores the concept of the 4 petals from the symmetry and simplification of the shapes.

The lower petal was readjusted to refer to the letter A of Ambitrevo, creating a link between the symbol and the brand characters.

Initial sketches

CIVO

In 2010 Ambitrevo created CIVO, a Composting Center based in Coruche, Portugal. In these facilities, organic waste is stored or mixed in order to have a new use, primarily agricultural.

To have graphic consistency throughout the visual identity, the new CIVO logo was based on Ambitrevo's, referring to the recycling aspect in the lower section of the symbol.